what is it?
The shop ’’ Dit is waar ; duurzame cadeaus ’’ in the middle of Rotterdam.
Translated the name, this is real, ; sustainable presents. They selling products these are real, simple, authentic, and lasting.The shop is simple white and they have not too much products in it on the other side there are just a few things of each one. What kind of things they sell? Gadgets like the Dopper a plastic water bottle for water which mades of BPA free plastic. You can choose the Dopper in many colors and use it in 2 ways. Also they sells the dutch design chair a compact package with a selfmade chair of cardboard.

why is it cool?
It is cool because it is special place to find nice present for yourself, mom, or girlfriend. The presents you find there are original, fairtrade and authentic. The materials they used for the furniture in the shop are mostly wood and steal so the atmosphere in the store is very special. The shop is small scale because this is the only store they haven’t more stores in the Netherlands. The store believes in caring for everyone , for our self but also for the world behind us. So it is not special that they only sells products they are fair-trade, biological, ecologic and also things they made from recycling material.

Why has this future growth potential?
I think this store have future growth potential because nowadays people like to have real products from fair materials and what is cooler to give that kind of products as a present someone you loves. The whole idea behind the store (to care to each other and the world) is a beatifull idea wat’s fitts in the image of the time of now. The big departement stores like bijenkorf and v&d are a little bit old fashionated and the little cute shops like “ Dit is waar ” are hot right now!
